Just because a business has the resources to build bespoke software themselves, does that mean it's always a good idea? You may wonder why so many Social Media Managers don't actually manage their own accounts, or web-designers don’t maintain their own websites. In a similar vein, this article aims to explore the ins and outs of DIY tech, and why it can often be a good idea to get someone to build it for you.

Let’s think of it this way: you’re probably more than able to cut your own hair, but chances are, you get someone else to do it for you. (And if you don’t, fair play, but you’ve just ruined our analogy. Tut tut.) Cutting your own hair would be time consuming, probably very messy, and if you’re anything like us, you’re in for a good chance of ending up with some sort of mullet / bowl-cut hybrid. Not the best look.

Similarly, it’s often the case with business. Not mullets and bowl cuts, thankfully, but finding out that designing their own tech is actually far more of a hassle than it’s worth. Not only does it take up valuable time that could be spent on sales, existing work, or your general business processes, but this time translates into money. Or rather, a loss of it.

It’s an easy trap to fall into when it comes to designing your own software, managing your own social media or building your own spaghetti code spreadsheets. Theoretically, you may imagine that if you do it all yourself, you won’t have to spend much, if anything at all. But this isn’t always strictly true. The money you save in service charges and existing software will most likely all be lost through time. Time that you could’ve spent working on your own clientele.

This means that in reality, despite first appearances, building your own software becomes more of a false economy than a money-making shortcut. An expert, for example, might be able to build that exact same software you can, but in a fraction of the time - so, yes you have to pay them for their services, but the time saved will most likely equate to a far bigger ROI.

In fairness though, we’re not saying building your own software is entirely a bad idea - in fact, more often than not, bespoke software is the best way to create efficient, business-first tech that works precisely for your requirements. But the point here is that it’s often not beneficial to build it yourself, even if you do have your own tech-expert.

As such, there’s a multitude of ways you can get this software without having to use your own resources. And that’s the real ticket when it comes to business.

Want some bespoke software building? We bring both the knowledge and know-how, alongside a brilliantly business mind. In short, we can keep your ROI happy whilst bringing you the tech you need.